The “Challenge Me” campaign to continue the fight against ALS. In May this year, the ALS Association began a new challenge. This campaign is proof that every gesture, no matter how small, can have a major impact on those in need of help It’s amazing to look back and see that a “challenge” which spread social media, often considered silly and insignificant, actually made such a huge difference, raised awareness, and gave hope to people in pain. The rest of the funding was used to buy equipment like wheelchairs and walkers to assist ALS patients in their daily fight for independence and mobility. The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. In the five years since the challenge went viral, the ALS organization has spent more than $80 million on research to prolong the lives of people living with ALS, resulting in improved treatments for many of those who are afflicted. Peple who participated in the Ice Bucket Challenge helped launch the biggest movement in medical history, raising $115 million for the ALS Association. So what did the Ice Bucket Challenge actually accomplish? In every case, the word was spread and awareness was raised.Ī lot of bad-mouthers commented on the fact that the water used in some videos wasn’t cold enough, omitting the main goal of the campaign - which was obviously not about people catching a cold or having a hypothermic shock. Double-Wall Stainless Steel Insulated Ice Bucket With Lid and Ice Tong 3 Liter Included Strainer Keeps Ice Cold & Dry, Carry leather Handle, Great for Home Bar, Chilling Beer, Champagne, Wine Bottle. Then there are those who have put together creative and entertaining videos and also donated for the cause. Oggi Insulated Ice Bucket, 4 Quart / 3.8 L, Stainless Steel, Black.
There were people who chose only to donate and others who just poured the icy water over their heads, for likes and shares.
0 kommentar(er)
